Campaign Overview: W.B. Mason MLB Player of the Week

As the lead on this initiative, I spearheaded a groundbreaking partnership between Major League Baseball (MLB) and the Major League Baseball Players Association (MLBPA) to integrate professional MLB players into WB Mason’s national television and social advertising campaign. My goal was to elevate the brand’s visibility and relevance by aligning it with the authenticity and star power of current MLB athletes.

This collaboration allowed us to feature active players in our campaign, bringing a fresh, relatable energy to our messaging and connecting with fans on a deeper level. I managed the creative development and execution of these spots, ensuring they aired during high-impact MLB broadcasts to maximize reach and resonance.

To extend the campaign’s momentum, I conceptualized and launched a complementary social media strategy centered around the WB Mason MLB Player of the Week sponsorship. This weekly content series celebrated standout performances across the league and became a fan-favorite touchpoint, driving consistent engagement and brand affinity.

Key Outcomes:

• Achieved record-breaking social engagement, with fans actively sharing and interacting with Player of the Week content.

• Drove a notable increase in brand sentiment, positioning WB Mason as a dynamic, culturally relevant brand.

• Delivered a measurable lift in web traffic and product interest, directly tied to campaign visibility and player-driven storytelling.

This campaign is a strong example of how I bring together strategic partnerships, creative storytelling, and data-driven execution to deliver meaningful business results.