W.B. Mason
After 6 years as a trusted vendor, I was hired by W.B. Mason to develop and manage an internal agency. The Creative Services department had a full time staff and a vast network of content providers we partnered with. During my tenure we created more than 70 television commercials, 30 live events, hundreds of social media postings, countless training materials and internal communications.
We became the voice of Who But W.B. Mason.
The W.B. Mason Major League Baseball Player of the Week
I secured a landmark agreement between MLB and the MLBPA to feature active players in WB Mason’s TV and social ads. This collaboration brought a fresh, relatable energy to high-impact broadcasts by leveraging player star power. To sustain momentum, I launched a "Player of the Week" social sponsorship that kept baseball fans engaged.
Key Results:
Boosted engagement: The weekly content series became a fan favorite.
Lifted sentiment: Positioned the brand as culturally relevant.
Drove traffic: Delivered a measurable spike in web visits and product interest.
Social Campaign
custom style guides
Logo design
